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Chinese adore their pet canines, often dressing them up in eye-catching outfits, and nowhere are such furry fashionistas more conspicuous than in China’s commercial hub. “Pet owners like to dress up their pets, the way they would their own children,” said a woman surnamed Huang as she walked her two fluffy brown poodles, one with a pink bowtie and the other wearing a blue one, through a central Shanghai neighbourhood. View photos Or rather they walked her riding in a baby stroller as Huang pushed. It’s big business too. At least 40 percent of pet merchants in China sell pet clothing, according to Yourpet Market Research Institute, which studies the country’s huge pet industry. View photos The industry overall generates sales of around $17 billion per year and is expected to grow by 20 percent annually, it said in a report last year. “Millennials are becoming the main customers with their consumer power growing,” it said. View photos At least 40 percent of pet merchants in China sell pet clothing, according to Yourpet Market Research Institute, which studies the country’s huge pet industry (AFP Photo/Johannes EISELE) More Zhang Jiequn, a psychologist at Shanghai’s Huada Institute of Applied Psychology, said that for many Chinese, pet ownership “is a kind of escape from interpersonal relationships.” “The pet becomes a projection of the opposite sex for some people who do not find a partner,” she told AFP. Dog ownership rates have grown along with China’s fast-expanding middle class. A 2015 survey cited by the state-run China Daily said there were at least 100 million registered pets in China, with dogs making up the vast majority, and that pet ownership was growing by 10 percent annually.
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